The Advantages of Niche Marketing

When you think of niche marketing what is the first thing that pops into your head?

For me it is the idea of marketing to a group of people who have a specific interest, need or desire.

Compare this to marketing something to a very wide, less targeted audience and you can already see the benefits.

Obviously it is generally easier to make money online when you are targeting a specific audience who you already KNOW has an interest or need in what you are selling or promoting. This is a given. Read the rest of this entry »