Unique Content Becoming More Important for Affiliates

With many murmerings over the past few weeks about potential Google algorithm changes to attempt to combat some of the spam and scraper sites in the SERPs, Matt Cutts has announced that a change has indeed been implemented. While no one is naive enough to think this will cure the web of spam (impossible), it does mean that we should be looking at this as a bit of a wake up call that the time of posting crappy, low quality, rewritten or duplicated material and expecting great results is slowly coming to an end. Read the rest of this entry »